At El Nogal Wellness Nuts, we had the opportunity to showcase our almonds at the Winter Fancy Food Show 2025, one of the largest and most prestigious events in the food and beverage industry. Thanks to one of our main clients, we were able to see firsthand how the Winter Fancy Food Show is a great opportunity to present new products and learn a lot about the industry.
Winter Fancy Food Show: A Window to the Global Market
Organized by the Specialty Food Association (SFA), once again, the Winter Fancy Food Show brings together thousands of industry professionals, from retailers and distributors to chefs and international buyers. This event has become a must-attend gathering to catch up on the latest food and beverage trends, while highlighting the interests of modern consumers who prioritize healthy, sustainable, and gourmet foods.
Today’s consumers aren’t just looking for products that are good for their health – they’re also after products with authentic stories behind them, reflecting a commitment to quality and the environment. More and more buyers are putting stock in natural ingredients, ethical production processes, and responsible practices that minimize environmental impact. Additionally, categories like functional snacks, plant-based foods and exotic flavors well-being, are setting the pace in this evolving market’s preferences.
The Winter Fancy Food Show serves as a one-of-a-kind platform for companies like El Nogal Wellness Nuts to showcase how nuts not only meet these demands but also stand out for their exceptional flavor and their connection to both tradition and innovation.
New Era: From Winter Fancy Food Show to Winter FancyFaire
After nearly five decades of history, the Specialty Food Association (SFA) is turning the page on the Winter Fancy Food Show to make way for the Winter FancyFaire, set to debut in January 2026 in California. This new format promises to shake things up for attendees by introducing interactive elements and immersive experiences.
Among the new features, highlights include curated food halls, a culinary campus, and an “Ask the Experts” station, where attendees can get advice on key areas like marketing, social media, and packaging. The event will also expand beyond the convention center, incorporating outdoor spaces and local businesses, reflecting the industry’s evolution toward greater interaction with communities and global trends.
Moreover, the fair will continue to be a key launching pad for the latest trends, highlighting booming categories such as healthy snacks (including nuts), functional foods, non-alcoholic beverages, and global flavors, which are especially popular among younger consumers.
With these changes, the Winter FancyFaire isn’t just keeping up with market demands – it’s positioning itself as a trailblazer in promoting specialty foods and innovative products.
El Nogal Wellness Nuts: Spanish Quality for the World
Participating in the Winter Fancy Food Show 2025 has been a golden opportunity to cement our position in the international market and share the best of Spanish tradition with consumers worldwide. Every nut from El Nogal Wellness Nuts reflects not only our unwavering commitment to quality but also the dedication and passion we put into every step of the process.
We’re looking forward to the future with excitement and are proud to be part of this new chapter in the food industry. With the arrival of Winter FancyFaire 2026, we’re doubling down on our commitment to remain a benchmark for quality and innovation in the most demanding markets.
Let’s keep pushing forward to bring our excellence to every corner of the world! Check out our products by downloading our catalog.
