El Nogal, wellness nuts since 1980

The New Era of Private Label

Brand vs Private Labels

Distributors are looking for manufacturers willing to embark on private label projects, offering innovative, high-end products with an attractive image.

Inflation has caused trends to change

After covid, the rules of the game have changed, and what matters now is to offer consumers high-end products, with an attractive image and at a reasonable price, leaving aside branding and valuing the product itself more.

The new private labels

In recent years, private label items have gradually moved away from their traditional role as an affordable, imitation alternative to branded items. Instead, when consumers purchase private label items today, they receive excellent products with amazing design and quality.

Consumers no longer view private labels as less than their counterparts; rather, the quality has improved markedly.


Currently, we are witnessing the growing dominance of private label innovation. All private label innovations have increased significantly, while in some categories we see a decline in branded products. For example, in alcoholic beverages, confectionery and snacks, and home care products, private labels recorded considerable growth compared to the decline in the speed of innovation across the category.

Private label manufacturer


Take a look at our products

Spanish almonds

An explosion of natural ingredients

Let´s tapas

Gastro experience

Sweet nuts

 Crunchy wellness

The selfish nuts

Marcona almonds