The El Nogal team participated in SIAL Shanghai 2024, a major trade fair that has significantly influenced our strategic focus on Asia. Held at the Shanghai New International Expo Center from 28-30 May, this year’s show was a pivotal moment for our brand.
A Glimpse into SIAL Shanghai
SIAL Shanghai is the ultimate venue for food and beverage professionals, featuring over 5,000 exhibitors from more than 70 countries and expecting upwards of 180,000 attendees. This expo not only provides a massive platform for networking but also showcases the latest innovations in the food and beverage industry across nine highlighted sectors including organic, dairy, and seafood.El Nogal’s Commitment to Quality and Innovation
At El Nogal, we take pride in delivering the essence of Spanish gourmet nuts and snacks to the international market. Our participation in SIAL Shanghai enabled us to directly engage with distributors, retailers, and consumers, introducing them to the high-quality and rich flavours of our products. Our presence at the expo emphasized our dedication to excellence and our commitment to enriching the global palate with Mediterranean culinary delights.Reflections and Feedback from SIAL Shanghai
During these days at SIAL Shanghai, the feedback from the attendees was very positive and enriching for us. We had the unique opportunity to present our next collection directly in meetings with importers and distributors, showing our dedication to quality and innovation. The enthusiasm and positive responses we have received have energised our team and increased our excitement for the launch next month. This experience has reinforced our prospects for this Asian market, affirming the strong demand and potential for significant growth in the region.Looking to the future
The knowledge and contacts acquired at SIAL Shanghai open up new opportunities for us to make our premium snacks of Spain almonds known in this market. Our journey continues and we hope to further expand our reach in the Asian market, taking advantage of the solid opportunities and partnerships developed at the event.
